Kumar, Yogendra; Sarkar, Runa; Swami, Sanjeev - In: Journal of Advances in Management Research 6 (2009) 1, pp. 8-26
Purpose – The purpose of this paper is to present a modeling approach for aggregate and disaggregate level models for … cluster‐based diffusion of a new technology. The aggregate approach refers to the diffusion modeling of a product at the … studied. In the aggregate level modeling, a diffusion model is developed in which potential adopters of both clusters learn …