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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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Social innovation model for business performance and innovation
Beena Salim Saji; Ellingstad, Paul - In: The international journal of productivity and … 65 (2016) 2, pp. 256-274
Persistent link: https://www.econbiz.de/10011533046
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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
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Marketing culture and business performance : re-examination of Webster's marketing culture measurement scale
Al-Mohammad, Samer; Akroush, Mamoun; Odetallah, … - In: Marketing intelligence & planning 32 (2014) 7, pp. 794-822
Persistent link: https://www.econbiz.de/10010423286
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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Organizational structures in international high value food chains : evidence from Latin America
Otter, Verena - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010533442
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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
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The role of business ethics in the relationship between market orientation and business performance
Widana, Gusti O.; Wirjono, Sudarso K.; Purwanegara, … - In: International journal of finance & banking studies : JJFBS 4 (2015) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10011285694
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Creating or destroying value through mergers and acquisitions : a marketing perspective
Rahman, Mahabubur; Lambkin, Mary - In: Industrial marketing management : the international … 46 (2015), pp. 24-35
Persistent link: https://www.econbiz.de/10011286981
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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219