1. Consumer credit : historical approaches -- 2. Consumption, credit and consumer society -- 3. Credit and the production of trust -- 4. Making credit markets -- 5. The marketing of consumer credit -- 6. Credit and consumer misbehaviour -- 7. Consumers credit and the politics of consumption.

1. Introduction -- 2. Consumer information processing -- 3. Motivation, affect, and consumer decisions -- 4. Persuasion, attitudes, and social influence -- 5. Behavioral decision research -- 6. Products, preferences, places, and people -- 7. Consumer well-being -- 8. Advances in research methods.

1. Passenger interests in public transport / Martin Schiefelbusch -- 2. Consumer protection in public transport -- 3. Customer perspective in quality management -- 4. User participation in public transport -- 5. Planning public transport, customer representation and passenger rights in Europe --...

Figures and tables, Acknowledgments, About the author, PART A: WHY ADVERTISING HAS REMAINED A MYSTERY FOR SO LONG, Introduction, 1: Infuencing people: myths and mechanisms, 2: Image and reality: seeing things in different ways, 3: Subliminal advertising: the biggest myth of all, 4: Conformity:...

Defining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.

Introduction to the marketisation of higher education and the student as consumer / Frank Furedi -- The march of the market / Roger Brown -- Markets, government, funding and the marketisation of UK higher education / Nick Foskett -- The marketised university : defending the indefensible / Ronald...