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We address the question of designing dynamic menus to sell experience goods. A dynamic menu consists of a set of price-quantity pairs in each period. The quality of the product is initially unknown, and more information is generated through experimentation. The amount of information in the...
Persistent link: https://www.econbiz.de/10012715796
According to current data regulations, consumers are mobile among different markets, which endogenizes market segmentation. When accommodating such strategic interactions, a segmentation is stable if no consumer can find a profitable deviation to another market. In every stable market...
Persistent link: https://www.econbiz.de/10014048625
Online platforms provide search tools that help consumers to get betterfitting product offers. But this technology makes consumer search behavior also easily traceable for the platform and allows for real-time price discrimination. Consumers face a trade-off: Search intensely and receive better...
Persistent link: https://www.econbiz.de/10011737481
Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. We formally examine an ad-based monopolist's incentives to introduce this option. When deciding whether to introduce the option to pay, the monopolist compares the potential direct revenues...
Persistent link: https://www.econbiz.de/10010320416
Consumer information on products affects competition and profits. We analyze firms' decisions to impart product information through advertising: comparative advertising also allows them to impart information about rivals' products. If firms sell products of similar qualities, both want to...
Persistent link: https://www.econbiz.de/10005328212
Improved consumer information about (symmetric) products can lead to better matching but also higher prices, so consumer surplus can go up or down, while profits rise. With enough firm asymmetry though, the stronger firm's price falls with more information, so both effects benefit consumers....
Persistent link: https://www.econbiz.de/10005341585
Media firms sometimes allow consumers to pay to remove advertisements from an advertisement-based product. We formally examine an ad-based monopolist's incentives to introduce this option. When deciding whether to introduce the option to pay, the monopolist compares the potential direct revenues...
Persistent link: https://www.econbiz.de/10005025456
Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyze a monopoly firm's choice of advertising content and the information disclosed to consumers. The firm advertises only product information, price information, or both; and...
Persistent link: https://www.econbiz.de/10014029419
Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyse a monopoly firm’s choice of advertising content and the information disclosed to consumers. The firm advertises only product information, price information, or both;...
Persistent link: https://www.econbiz.de/10005662329
This paper analyses the situation of an incumbent monopoly who has both to signal that her costs are low in order to dissuade entry tomorrow, and that her product has a high quality in order to attract consumers in the current period. The incumbent can use both price and advertising as signals....
Persistent link: https://www.econbiz.de/10005671522