Fortune called Asea Brown Boveri, the giant multinational corporation created in 1987, "the most successful cross-border merger since Royal Dutch linked up with Britain's Shell in 1907." The coming together of two longtime national champions in the electrotechnical industry, Sweden's ASEA and...

In order to analyze Brazil's recent accumulation of capital in the light of its continued dependence, Peter Evans focuses on the relationships among multinational corporations, local private entrepreneurs, and state-owned enterprises that have developed in Brazil over the last decade. He argues...

In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or "scenarios," Shell aimed to avoid the false assumption that the future...

Zur Globalisierung der Wirtschaft gehören auch die verstärkten Wechselwirkungen von Internationalen Finanzmärkten und Unternehmensfinanzierung. Hierzu das moderne Lehr- und Handbuch, das sich nicht nur an Wirtschaftsstudenten wendet.

Bisherige Publikationen zum Technologie und F&E-Management vernachlässigen oft die internationale Dimension der Wissensgenerierung. Ziel dieses Werkes ist es, einen Gestaltungsrahmen zu entwickeln und darin theoretisch fundierte Handlungsempfehlungen an das Management zu geben. Der Schwerpunkt...

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to...