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New restaurants often do not manage to succeed within a reasonable amount of time. Exotic restaurants especially face the problem that price promotions may not attract new customers because prospective customers might associate very low prices for unfamiliar food with a high functional risk....
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This paper studies incentive schemes of knowledge distribution.
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This paper measures the performance of a Latent Class CBC model with aggregate real world scanning data.
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This paper discusses the formation of organizational knowledge of boundedly rational Economic agents and studies the necessity of hierarchical coordination of economic agents. We consider a firm that consists of a management and N subordinated shops....
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Pay-What-You-Want (PWYW) is a participative pricing mechanism which is characterizedby the fact that consumers have maximum control over the price they pay. We discuss thebusiness relevance of PWYW and extend the findings of Kim et al. (2009) using latentclass regression. Two different classes...
Persistent link: https://www.econbiz.de/10009418711
Geographical Information Systems (GISs) are often used to assist marketing planners inidentifying suitable retail locations, regionally distributing advertising campaigns, or targetingdirect marketing activities. GIS–thematic maps facilitate the visual assessment of mapregions.A broad set of...
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