Herstatt, Cornelius; Stockstrom, Christoph; Nagahira, Akio - Institut für Technologie- und Innovationsmanagement … - 2005
planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and … these companies structure their NPD processes and conduct their planning activities in order to strike a balance between the … towards planning R&D activities. New product development projects are based on well-defined procedures and written documents …