Zaheer, Srilata; Schomaker, Margaret Spring; Nachum, Lilach - In: Journal of International Business Studies 43 (2012) 1, pp. 18-27
In this commentary we build on Shenkar's (2001) award-winning critique of cultural distance, arguing that most distance constructs, in fact, suffer the same flaws because they oversimplify the relationship between countries, overlook their subjective and context-specific nature, and pay...