In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with the model dimension of business models. The second part deals with business...

The current literature on business models lies mainly in the literature on strategy and competitive advantage and focuses on their role as descriptors of actual phenomenon, often by reference to taxonomic categories. In this essay we explore how business models can be seen as a set of cognitive...

Drawing on institutional theory, the global production of business research is analysed by examining the system of written outputs using one of the largest databases of journal papers ever assembled, covering over 65,000 articles produced by more than 54,000 authors from over 8,000 different...