Firms raise significant amount of funds and gain competitive advantage over their rivals through equity financing, namely initial public offerings (IPOs) and seasoned equity offering (SEOs). The authors find that both IPO and SEO firms adopt a more aggressive marketing strategy during the two...

We examine a new construct dealing with individuals’ tendency to elaborate on potential outcomes, that is, to generate and evaluate potential positive and negative consequences of their behaviors. We develop the elaboration on potential outcomes (EPO) scale and then investigate its...