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To boldly go... : editorial
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10012819724
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The importance of behavioral outcomes
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 437-440
Persistent link: https://www.econbiz.de/10012548038
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Consumer brand curation on social shopping sites
Weeks, Jessica Babin; Smith, Keith Marion; Hulland, John - In: Journal of business research : JBR 133 (2021), pp. 399-408
Persistent link: https://www.econbiz.de/10012590302
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Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.; Jayachandran, Satish; Hulland, John; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
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Leveraging resources to enhance retail success : a framework
Obeng, Efua; Hulland, John; Maxham, James G., III.; … - 2011
Persistent link: https://www.econbiz.de/10010191056
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Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 351-359
Persistent link: https://www.econbiz.de/10012290956
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Special issue: generalizations in marketing : systematic reviews and meta-analyses
Hulland, John (ed.); Houston, Mark B. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012290980
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Introduction to the business model innovations in emerging markets special issue
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 813-814
Persistent link: https://www.econbiz.de/10012301265
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Survival of the fittest : how competitive service overlap and retail format impact incumbents' vulnerability to new entrants
Obeng, Efua; Luchs, Ryan; Inman, J. Jeffrey; Hulland, John - In: Journal of retailing 92 (2016) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10011629475
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Domo arigato Mr. Roboto : emergence of automated social presence in organizational frontlines and customers’ service experiences
Doorn, Jenny van; Mende, Martin; Noble, Stephanie M.; … - In: Journal of service research : JSR 20 (2017) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10011647482