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Global corporate visual identity systems: Standardization, control and benefits
Melewar, T.C.; Saunders, John - In: International marketing review 15 (1998) 4, pp. 291-308
Persistent link: https://www.econbiz.de/10006303859
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Linking practices reflective of "Asian values" and relationship marketing in the grocery distribution channels in Malaysia
Roslin, Rosmimah Mohd; Melewar, T.C. - In: International journal of retail & distribution management 32 (2004) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10006431001
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APPLYING THEORY TO PRACTICE - The importance of brand power: A review of the European car market
Melewar, T.C.; Sambrook, Lydia - In: The European business journal 16 (2004) 4, pp. 167-177
Persistent link: https://www.econbiz.de/10007099379
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REGIONAL STRATEGIES V. GLOBAL STRATEGIES - Can Swiss multinational corporations be considered truly global firms?
Melewar, T.C.; Osborne, Luc - In: The European business journal 15 (2003) 1, pp. 24-34
Persistent link: https://www.econbiz.de/10007105932
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The Internet revolution: some global marketing implications
Melewar, T.C.; Smith, Nichola - In: Marketing intelligence & planning 21 (2003) 6, pp. 363-369
Persistent link: https://www.econbiz.de/10006966796
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Leveraging corporate identity in the digital age
Melewar, T.C.; Navalekar, Abhijit - In: Marketing intelligence & planning 20 (2002) 2, pp. 96-103
Persistent link: https://www.econbiz.de/10006974678
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EDITORIAL - Discovering Relational Bonds in Channel Relationships: A Case Study of Malaysia
Roslin, Rosmimah Mohd; Melewar, T.C. - In: Journal of global marketing 14 (2000) 3, pp. 49-76
Persistent link: https://www.econbiz.de/10006981287
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A Relationship Marketing Perspective in Electronic Banking
Argyriou, Evmorfia; Melewar, T.C.; Meadows, Maureen - In: Journal of euro-marketing 15 (2005) 1, pp. 47-74
Persistent link: https://www.econbiz.de/10007146797
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The expanding role of intangible assets of the brand
Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 5-6, pp. 948
Persistent link: https://www.econbiz.de/10008077278
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The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 405-415
Persistent link: https://www.econbiz.de/10008099977