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The Marketing of Pharmaceuticals in Japan by American Firms
Pahud de Mortanges, Charles; Rietbroek, Jan‐Willem; … - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 2, pp. 3-24
States that although Japan's pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has actually retreated slightly. Its major competitor continues to be the USA, while its three top European rivals: Germany,...
Persistent link: https://www.econbiz.de/10014675754
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Marketing pharmaceuticals in Japan: background and the experience of US firms
Pahud de Mortanges, Charles; Rietbroek, Jan‐Willem; … - In: European Journal of Marketing 31 (1997) 8, pp. 561-582
States that although Japan’s pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has actually retreated slightly. Its major competitor continues to be the USA, while its three top European rivals: Germany,...
Persistent link: https://www.econbiz.de/10014723227
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Editorial: the reviewing process and IMR's standing
Cadogan, John W. - In: International marketing review 26 (2009) 6, pp. 576-579
Persistent link: https://www.econbiz.de/10009523087
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International marketing, strategic orientations and business success : reflections on the path ahead
Cadogan, John W. - In: International marketing review 29 (2012) 4, pp. 340-348
Persistent link: https://www.econbiz.de/10009661299
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Market orientation and profitability
Cadogan, John W. - In: The Routledge companion to strategic marketing, (pp. 407-421). 2021
Persistent link: https://www.econbiz.de/10012498775
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Reflective and formative metrics of relationship value : response to Baxter's commentary essay
Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 1, pp. 91-93
Persistent link: https://www.econbiz.de/10003909558
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Pricing
Diamantopoulos, Adamantios - In: The marketing book, (pp. 342-359). 2003
Persistent link: https://www.econbiz.de/10001725166
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Incorporating formative measures into covariance-based structural equation models
Diamantopoulos, Adamantios - In: Management information systems : mis quarterly 35 (2011) 2, pp. 335-358
Persistent link: https://www.econbiz.de/10009127749
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Facts, Fantasies, Foundations, Formations, Fights, and Fallouts of Global Consumer Culture : An Introduction to the Special Issue
Bartsch, Fabian; Cleveland, Mark; Ko, Eunju; Cadogan, … - In: International Marketing Review 36 (2019) 4, pp. 514-523
Persistent link: https://www.econbiz.de/10012072506