Cronovich, Ron; Daneshvary, Rennae; Schwer, R. Keith - In: Applied Economics 29 (1997) 12, pp. 1631-1641
This paper uses a large sample of survey data to investigate the empirical determinants of coupon usage. The broad set of control variables allows for comparisons of the relative importance of individual determinants and groups of determinants. We find that the set of variables measuring...