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Marketing in a digital world

Rindfleisch, Aric (ed.); Malter, Alan J. (ed.) - 2019 - First edition

Persistent link: https://www.econbiz.de/10012107131

Marketing in a Digital World

Rindfleisch, Aric - 2019

Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their...

Persistent link: https://www.econbiz.de/10012692027

Putting consumer experience back into consumer research : the philosophy and method of existential-phenomenology

Thompson, Craig J.; Locander, William B.; Pollio, Howard R. - 2009

Persistent link: https://www.econbiz.de/10003793813

Consumer culture theory (CCT) : twenty years of research

Arnould, Erich J.; Thompson, Craig J. - 2008

Persistent link: https://www.econbiz.de/10003611237

Consumer identity work as moral protagonism : how myth and ideology animate a brand-mediated moral conflict

Luedicke, Marius K.; Thompson, Craig J.; Giesler, Markus - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1016-1032

Persistent link: https://www.econbiz.de/10003962964

How marketplace performances produce interdependent status games and contested forms of symbolic capital

Üstüner, Tuba; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 796-814

Persistent link: https://www.econbiz.de/10009501093

Social branding and the mythic reinvention of ethnic identity

Tambyah, Siok Kuan; Thompson, Craig J. - In: The Routledge companion to identity and consumption, (pp. 325-335). 2013

Persistent link: https://www.econbiz.de/10009700272

Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses

Thompson, Craig J.; Arnould, Eric; Giesler, Markus - In: Marketing theory 13 (2013) 2, pp. 149-174

Persistent link: https://www.econbiz.de/10009762733

Discipline and liberation in consumption

Belk, Russell W. - 2014

Persistent link: https://www.econbiz.de/10010383774

Branding disaster : reestablishing trust through the ideological containment of systemic risk anxieties

Humphreys, Ashlee; Thompson, Craig J. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 877-910

Persistent link: https://www.econbiz.de/10010473346

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