Ahuvia, Aaron; Rauschnabel, Philipp A.; Rindfleisch, Aric - In: Journal of Product & Brand Management 30 (2020) 3, pp. 467-480
Purpose: This paper aims to explore the relationship between brand love and materialism. Design/methodology/approach: This research uses two survey studies that the love of money. In combination, these two studies include over 1,000 participants. Findings: Materialism does not just make...