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Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - 1996
Persistent link: https://www.econbiz.de/10000957472
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Employee versus supervisor ratings of performance in the retail customer service sector: differences in predictive validity for customer outcomes
Netemeyer, Richard G.; Maxham, James G., III. - In: Journal of retailing 83 (2007) 1, pp. 131-145
Persistent link: https://www.econbiz.de/10003438299
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The relationships among manager-, employee-, and customer-company identification: implications for retail store financial performance
Lichtenstein, Donald R.; Netemeyer, Richard G.; Maxham, … - In: Journal of retailing 86 (2010) 1, pp. 85-93
Persistent link: https://www.econbiz.de/10003969350
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The retail value chain: linking employee perceptions to employee performance, customer evaluations, and store performance
Maxham, James G., III.; Netemeyer, Richard G.; … - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 147-167
Persistent link: https://www.econbiz.de/10003708820
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A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Lynch, John G.; Netemeyer, Richard G.; Spiller, Stephen A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 108-128
Persistent link: https://www.econbiz.de/10003982952
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The nutrition elite : do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10003875217
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Differential effects of parenting strategies on child smoking trajectories : a longitudinal assessment over twelve years
Yang, Zhiyong; Netemeyer, Richard G. - In: Journal of business research : JBR 68 (2015) 6, pp. 1273-1282
Persistent link: https://www.econbiz.de/10010530677
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The impact of a new retail brand in-store boutique and its perceived fit with the parent retail brand on store performance and customer spending
Netemeyer, Richard G.; Heilman, Carrie M.; Maxham, … - In: Journal of retailing 88 (2012) 4, pp. 462-475
Persistent link: https://www.econbiz.de/10009707165
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How graphic visual health warnings affect young smokers' thoughts of quitting
Andrews, J. Craig; Netemeyer, Richard G.; Kees, Jeremy; … - In: Journal of marketing research : JMR 51 (2014) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10010362219
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Defending brands : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes
Folse, Judith Anne Garretson; Burton, Scot; Netemeyer, … - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 331-342
Persistent link: https://www.econbiz.de/10010230063