The term “value chain” encompasses a variety of ideas and concepts. This paper identifies two major themes: a “macro” perspective of how markets operate and, at the other extreme, a process‐driven “micro” view of the individual firm itself. Focusing on the latter in particular, it...

Purpose – The purpose of this paper is to briefly review earlier contributions to partner/cooperative innovation with the aim of evaluating the application of the concept to the increasingly popular virtual/value chain business model. Design/methodology/approach – A number of example cases...

The notion that firms have demand chains as well as supply chains is one that is gaining currency. It is suggested that taking a broad perspective of the demand chain as all those processes in the firm which interact with and translate customer requirements throws a new light on how a firm's...

Proposes that a broad perspective needs to be taken of operations management, so that it is no longer seen as the domain of mechanistic functionalism, but rather as the architect and engineer of the business model driving in turn the firm's creation of value. Suggests that a value chain approach...