Purpose – The purpose of this study is to examine the relationship between foreign market entry modes and hard‐ and soft‐service firms. The paper investigated which foreign market entry modes service firms opt for, and if this is influenced by systematic differences between types of...

Previous studies of the internationalisation process of firms have focused on the internationalisation of manufacturing firms. This article analyses the internationalisation of technical consultansy firms, a service industry. On the basis of two Swedish case studies the article concludes that...

Investigates managers’ perceptions of service quality in the international market. Eight propositions are developed using the relationship approach in industrial marketing and the internationalization process model. A structural LISREL‐based model is developed on the basis of a sample of 196...