Purpose – The purpose of this paper is to develop a framework for understanding how problem formulation, information search and division of work in new product development (NPD) activities is shaped by mind sets vested in organizations with diverging positions in the value chain and...

Develops a model which integrates the development of marketing relationships with marketing communication practice. Especially within the realm of relationship marketing thinking, communication may be understood as an act of persuasion. Using three classical rhetorical elements, we may see this...

Purpose – To construct a theoretical framework for understanding the impact of the digitalisation of transactions on the organisation of export intermediation. Design/methodology/approach – This is a conceptual/research paper with a number of illustrative examples – primarily from SMEs....

Purpose – The purpose of this paper is to evaluate the usefulness of situated learning in business education. Design/methodology/approach – Illustrative case study. Findings – The increasingly popular situated learning approach holds some possible solutions to the emerging crisis of...