Narrow search
Showing 41 - 50 of 202
Cover Image
Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika; Walters, Rockney G.; MacKenzie, … - In: Journal of retailing 83 (2007) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
Cover Image
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
Cover Image
A structural equations analysis of the impact of price promotions on store performance
Walters, Rockney G. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10001044061
Cover Image
Observation versus perception in the conceptualization and measurement of participation equality in computer‐mediated communication
Mejias, Roberto J.; Reinig, Bruce A.; Dennis, Alan; … - In: Decision sciences : DS 49 (2018) 4, pp. 593-624
Persistent link: https://www.econbiz.de/10012008387
Cover Image
Customer-oriented boundary-spanning behaviors: Test of a social exchange model of antecedents
Bettencourt, Lance A.; Brown, Stephen W.; Mackenzie, … - In: Journal of retailing 81 (2005) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10006607075
Cover Image
The Dangers of Poor Construct Conceptualization
Mackenzie, Scott B. - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 323-326
Persistent link: https://www.econbiz.de/10006151036
Cover Image
The Dangers of Poor Construct Conceptualization
Mackenzie, Scott B. - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 323
Persistent link: https://www.econbiz.de/10006151037
Cover Image
Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.; Homburg, Christian; Macinnis, Debbie; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 312-313
Persistent link: https://www.econbiz.de/10006151042
Cover Image
Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.; Homburg, Christian; Macinnis, Debbie; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 312
Persistent link: https://www.econbiz.de/10006151043
Cover Image
A Reexamination of the Determinants of Consumer Satisfaction
Spreng, Richard A.; MacKenzie, Scott B.; Olshavsky, … - In: Journal of marketing 60 (1996) 3, pp. 15-32
Persistent link: https://www.econbiz.de/10005993449