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Reflections and Reviews - Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling

Mackenzie, Scott B. - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 159

Persistent link: https://www.econbiz.de/10006658643

Organizational Citizenship Behaviors and Sales Unit Effectiveness

Posdakoff, Philip M.; Mackenzie, Scott B. - In: Journal of marketing research : JMR 31 (1994) 3, pp. 351-363

Persistent link: https://www.econbiz.de/10006687043

Modeling the Determinants and Effects of Creativity in Advertising

Smith, Robert E.; Mackenzie, Scott B.; Yang, Xiaojing; … - In: Marketing science : the marketing journal of the … 26 (2007) 6, pp. 819-833

Persistent link: https://www.econbiz.de/10007893545

Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness

Kukar-Kinney, Monika; Walters, Rockney G.; Mackenzie, … - In: Journal of retailing 83 (2007) 2, pp. 211-222

Persistent link: https://www.econbiz.de/10007720189

ARTICLES - Context Is Key: The Effect of Program-Induced Mood on Thoughts about the Ad

Aylesworth, Andrew B.; MacKenzie, Scott B. - In: Journal of advertising : official publication of the … 27 (1998) 2, pp. 17-32

Persistent link: https://www.econbiz.de/10008121663

Modeling the Determinants and Effects of Creativity in Advertising

Smith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; … - 2014

Consumer perceptions of advertising creativity are investigated in a series of studies beginning with scale development and ending with comprehensive model testing. Results demonstrate that perceptions of ad creativity are determined by the interaction between divergence and relevance, and that...

Persistent link: https://www.econbiz.de/10014147547