Narrow search
Showing 31 - 40 of 402
Cover Image
Expert voices - Smart Marketing - Use sales cycle "downtime" to deepen customer relationships
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 5, pp. 65-67
Persistent link: https://www.econbiz.de/10006455120
Cover Image
Expert voices - Smart Marketing - Should you really partner with your channels?
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 3, pp. 39-43
Persistent link: https://www.econbiz.de/10006456365
Cover Image
Expert voices - As contributors to this month's cover story, Peppers and Rogers argue that companies must develop learning relationships with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 1, pp. 35
Persistent link: https://www.econbiz.de/10006457177
Cover Image
Columns - Smart Marketing - Building trust with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 11, pp. 30-64
Persistent link: https://www.econbiz.de/10006458699
Cover Image
Columns - Smart Marketing - Building trust with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 11, pp. 30-64
Persistent link: https://www.econbiz.de/10006458734
Cover Image
Columns - Smart Marketing - Turn your call center into a customer interaction center
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 9, pp. 26-29
Persistent link: https://www.econbiz.de/10006460187
Cover Image
Columns - Smart Marketing - The benefits of using e-mail to build customer relationships
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 7, pp. 24-27
Persistent link: https://www.econbiz.de/10006461207
Cover Image
Columns - Smart Marketing - Implementing an affordable one-to-one marketing program
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 5, pp. 24-25
Persistent link: https://www.econbiz.de/10006461496
Cover Image
Columns - Smart Marketing - Using cross-selling to grow revenues
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 6, pp. 24-25
Persistent link: https://www.econbiz.de/10006461823
Cover Image
Features - SPECIAL TECHNOLOGY REPORT - Marketing's New Direction - Marketers are finally reaping the benefits of automation: Stream-lining campaign management, mining databases, an...
Peppers, Don; Rogers, Martha - In: Sales & marketing management 151 (1999) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10006462581