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The Asymmetric Impact of Negat...
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Mittal, Vikas
190
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Han, Kyuhong
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Sridhar, Shrihari
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Zhang, Yinlong
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Ross Jr, William T.
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Frennea, Carly
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ECONIS (ZBW)
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BASE
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1
The Role of Attributions in Customer Satisfaction: A Reexamination
Tsiros, Michael
;
Mittal, Vikas
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
2
,
pp. 476-483
Persistent link: https://www.econbiz.de/10006645527
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2
The Role of Issue Valence and Issue Capability in Determining Effort Investment
Mittal, Vikas
;
Ross Jr, William T.
;
Tsiros, Michael
- In:
Journal of marketing research : JMR
39
(
2002
)
4
,
pp. 455-468
Persistent link: https://www.econbiz.de/10006652716
Saved in:
3
Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity
Winterich, Karen Page
;
Mittal, Vikas
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10008284396
Saved in:
4
Commitment and Its Consequences in the American Agency System of Selling Insurance
Anderson, Erin
;
Ross Jr, William T.
;
Weitz, Barton
- In:
The journal of risk and insurance : the journal of the …
65
(
1998
)
4
,
pp. 637-670
Persistent link: https://www.econbiz.de/10007346053
Saved in:
5
Tradeoffs Between Price and Quality: How a Value Index Affects Preference Formation
Creyer, Elizabeth H.
;
Ross Jr, William T.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
2
,
pp. 280-302
Persistent link: https://www.econbiz.de/10007364719
Saved in:
6
Social Contracts and Marketing Ethics
Dunfee, Thomas W.
;
Smith, N.Craig
;
Ross Jr, William T.
- In:
Journal of marketing
63
(
1999
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10005966972
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7
Performance in Principal-Agent Dyads: The Causes and Consequences of Perceived Asymmetry of Commitment to the Relationship
Ross Jr, William T.
;
Anderson, Erin
;
Weitz, Barton
- In:
Management science : journal of the Institute for …
43
(
1997
)
5
,
pp. 680-704
Persistent link: https://www.econbiz.de/10006100393
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8
A Typology of Situational Factors: Impact on Salesperson Decision-Making about Ethical Issues
Ross Jr, William T.
;
Robertson, Diana C.
- In:
Journal of business ethics : JOBE
46
(
2003
)
3
,
pp. 213-234
Persistent link: https://www.econbiz.de/10006887119
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9
Interpreting Interactions: Raw Means or Residual Means?
Ross Jr, William T.
;
Creyer, Elizabeth H.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
2
,
pp. 330
Persistent link: https://www.econbiz.de/10006687947
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10
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
Gunasti, Kunter
;
Ross Jr, William T.
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
5
,
pp. 823-837
Persistent link: https://www.econbiz.de/10008168530
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