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Inducing multi-line salespeople to adopt house brands
Anderson, Erin; Robertson, Thomas S. - 1994
Persistent link: https://www.econbiz.de/10000897157
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Salesforce adoption of transaction-specific innovations
Anderson, Erin; Robertson, Thomas S. - 1990
Persistent link: https://www.econbiz.de/10000799534
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Consumer behavior
Robertson, Thomas S. - 1970
Persistent link: https://www.econbiz.de/10000051869
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Thomas W. Dunfee tribute issue : introduction
Robertson, Thomas S. - In: Journal of business ethics : JOBE 88 (2009), pp. 539-540
Persistent link: https://www.econbiz.de/10003958796
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Soziale Faktoren bei innovativem Verhalten
Robertson, Thomas S. - In: Marktpsychologie, (pp. 299-312). 1972
Persistent link: https://www.econbiz.de/10003663492
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Consumer innovators: The key to new product success
Robertson, Thomas S. - In: California management review 10 (1967) 2, pp. 23-30
Persistent link: https://www.econbiz.de/10002703765
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A critical examination of "adoption process" models of consumer behavior
Robertson, Thomas S. - In: Models of buyer behavior, (pp. 271-295). 1974
Persistent link: https://www.econbiz.de/10002703770
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Diffusion theory and the concept of personal influence
Robertson, Thomas S. - In: Behavioral and management science in marketing, (pp. 214-236). 1978
Persistent link: https://www.econbiz.de/10002703788
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Group characteristics and aggregate innovative behavior : preliminary report
Robertson, Thomas S. - In: Models of buyer behavior, (pp. 310-326). 1974
Persistent link: https://www.econbiz.de/10002703798
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The process of innovation and the diffusion of innovation
Robertson, Thomas S. - In: Journal of marketing 31 (1967) 1, pp. 14-19
Persistent link: https://www.econbiz.de/10002703826