In an increasingly connected world experiencing acceleratinglevels of technological disruption, the strategic challenges for businessleaders are greater than ever before, and conventional approaches to strategyare unable to contend with today's VUCA (volatile, uncertain, complex andambiguous)...

Sustainable competitive advantage is a key concept in strategy practice and research, not least because of its intended result of persistent superior economic performance. Previous research revealed that persistent superior performance is very rare. Also, theory predicts that Schumpeterian...