We study the relation between people's personal values and environmentally friendly consumption behavior. We first assessed subjects' personal values using the Aspiration Index. Then subjects participated in a laboratory supermarket offering organic and conventional food products and different...

We study the relation between people's personal values and environmentally friendly consumption behavior. We first assessed subjects' personal values using the Aspiration Index. Then subjects participated in a laboratory supermarket offering organic and conventional food products and different...

"PAPERBACK ORIGINAL From the bestselling cartoonist of The Cartoon History of the Universe comes an explosive graphic takedown of capitalism Bestselling "overeducated cartoonist" Larry Gonick has delighted readers for years with sharp, digestible, and hilarious accounts of everything from the...