The belief that everything is changing led to the disasters of the dotcom era. This book reminds us that some fundamental rules do still apply by taking readers through 20 imperatives derived from the thinking of great leaders and management theorists including Peter Drucker, Henry Fayol, Andrew...

Introduction to management history -- Organisation -- Strategy -- Human resource management -- Marketing -- Financial management -- Technology, innovation and knowledge -- Business and society -- Leadership -- Conclusion : how history impacts on management.