Noussair, Charles; Robin, StÈphane; Ruffieux, Bernard - In: Economic Journal 114 (2004) 492, pp. 102-120
We elicit willingness-to-pay information for similar food products that differ only in their content of genetically modified organisms (GMOs). Participants in the experiment are a demographically representative sample of French consumers. 35% of participants are unwilling to purchase products...