The branding literature assumes that the higher a brand's equity, the greater is its behavioral loyalty. In this research, we develop a conceptual framework that explains the off-diagonal relationship between brand equity and behavioral loyalty (i.e., high equity but poor loyalty and vice versa)...

In this paper the authors compare indicators of development, infrastructure, and living conditions in the slums of Dakar, Nairobi, and Johannesburg using data from 2004 World Bank surveys. Contrary to the notion that most African cities face similar slum problems, find that slums in the three...

In this paper the authors compare indicators of development, infrastructure, and living conditions in the slums of Dakar, Nairobi, and Johannesburg using data from 2004 World Bank surveys. Contrary to the notion that most African cities face similar slum problems, find that slums in the three...

This study of 1,755 households in Nairobi's slums challenges the conventional belief that slums offer low-quality, low-cost shelter to a population that cannot afford better standards. In Nairobi, slums provide low-quality but high-cost shelter. Although slum residents pay millions of dollars in...

Using households rather than enterprises as the analytical unit, this study of 1,755 households in Nairobi's slums reveals that informal household microenterprises are indeed helping offset poverty. Microenterprises are helping households that are, a priori, more likely to be poor. Better...

This paper proposes a framework that examines three levels of access to infrastructure-nominal, effective, and quality-adjusted access. Most conventional indicators measure nominal access-whether a household has physical access to a service in or near the house. By contrast, effective access...

Compared with the non-poor, just how inadequately are the urban poor served by the public utilities and private water providers? Based on a survey of 674 households, this paper examines current water use and unit costs in three Kenyan towns and also tests the willingness of the unconnected to...