A significant body of literature in information systems, marketing, and economics has shown the important implication of the distinction between experience products and search products (“product type”) on consumer information search, marketplace design, and firm strategy. However, how to...

This paper examines the drivers of adoption of Internet banking and the linkages among adoption drivers and outcomes (product acquisition, service activity, profitability, loyalty). We relate Internet banking adoption to customer demand for banking services, the availability of alternative...

A significant body of literature in information systems, marketing, and economics has shown the important implication of the distinction between experience products and search products ("product type") on consumer information search, marketplace design, and firm strategy. However, how to...