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Assessing customer orientation in the context of buyer-supplier relationships using judgmental modelling
Da Silva, Rui Vinhas; Davies, Gary; Naudé, Pete - In: Industrial marketing management : the international … 31 (2002) 3, pp. 241-252
Persistent link: https://www.econbiz.de/10006268421
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Boosting government reputation through CRM
Silva, Rui da; Batista, Luciano - In: International journal of public sector management : IJPSM 20 (2007) 6-7, pp. 588-607
Persistent link: https://www.econbiz.de/10007873608
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Boosting government reputation through CRM
Silva, Rui da; Batista, Luciano - In: International journal of public sector management : IJPSM 20 (2007) 7, pp. 588-607
Persistent link: https://www.econbiz.de/10007870572
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Congratulations to corporate reputation review
Davies, Gary - In: Corporate reputation review : an international journal 20 (2017) 3/4, pp. 173-174
Persistent link: https://www.econbiz.de/10011794881
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The meaning and measurement of corporate reputation
Davies, Gary - In: Corporate reputation : managing opportunities and threats, (pp. 45-60). 2011
Persistent link: https://www.econbiz.de/10009011406
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In support of personality as a measure of reputation : a rejoinder to Clardy's "organizational reputation : issues in conceptualization and measurement" (2012)
Davies, Gary - In: Corporate reputation review : an international journal 16 (2013) 2, pp. 168-173
Persistent link: https://www.econbiz.de/10009752244
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Trade marketing strategy
Davies, Gary - 1993
Persistent link: https://www.econbiz.de/10004163972
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Managing export distribution
Davies, Gary - 1984
Persistent link: https://www.econbiz.de/10004771039
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Judgmental modelling as a benchmarking tool : a case study in the chemical industry
Naudé, Peter - In: Trends in multicriteria decision making : proceedings …, (pp. 377-389). 1998
Persistent link: https://www.econbiz.de/10001324555
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of Business Research 63 (2010) 11, pp. 1164-1171
The objectives of branding and marketing in the public sector can differ in nature from those in the private sector, to include an improved responsiveness to public needs, rather than an increase in customer numbers. In addition, the customer orientation (a disposition that will influence brand...
Persistent link: https://www.econbiz.de/10008871422