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Der Effekt von New-Attribute-Ködern auf Präferenzen
Gierl, Heribert; Eleftheriadou, Christina - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 58 (2006) 5, pp. 495-518
Persistent link: https://www.econbiz.de/10003376282
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Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: International advertising and communication : current …, (pp. 239-255). 2006
Persistent link: https://www.econbiz.de/10003378130
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Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert; Hüttl-Maack, Verena - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
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Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert; Zhu, Yajing - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
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Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
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Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert; Schweidler, Janine - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
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Using verbal qualifiers in international marketing research
Gierl, Heribert; Bartikowski, Boris - In: Der Markt : international journal of marketing 46 (2007) 3, pp. 115-124
Persistent link: https://www.econbiz.de/10003584491
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Effects of price partitioning on product evaluation
Gierl, Heribert; Bambauer-Sachse, Silke - In: Marketing : journal of research and management 3 (2007) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10003585090
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Produktdesign für Brand Extensions und Nachfolgeprodukte
Gierl, Heribert; Plantsch, Michael - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 207-221). 2008
Persistent link: https://www.econbiz.de/10003588573
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Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert; Koncz, Julia - In: Marketing : journal of research and management 2 (2006) 2, pp. 76-93
Persistent link: https://www.econbiz.de/10003391488