Tversky, Amos; Slovic, Paul; Kahneman, Daniel - In: American Economic Review 80 (1990) 1, pp. 204-17
Observed preference reversal cannot be adequately explained by violations of independence, the reduction axiom, or transitivity. The primary cause of preference reversal is the failure of procedure invariance, especially the overpricing of low-probability, high-payoff bets. This result violates...