The increasing globalization of markets witnessed in recent years has been paralleled by growing research attention upon the internationalization of small and medium sized firms. In industrialized nations, a significant degree of dormant export potential has been identified in this firm size...

With the increasing globalization of markets and their interdependencies, small and medium sized domestic firms have witnessed their relative sanctuary from foreign competitors being eroded. This study is founded upon the premise that a significant degree of dormant export potential exists in...

There is a lacuna of empirical research in the international marketing literature pertaining to problems and issues encountered by exporting firms, particularly in relation to the Western European context. In addressing this gap, reports the findings of an ethnocentric study, which focused on...

It has been suggested that there is a lack of consensus regarding the conceptual domain of cross‐national studies. That said, the theoretical focus of such scholarly activities has tended to reflect the multidisciplinary nature of the field. By far the most significant contributions to...