Describes the results of a survey of Bulgarian companies as part of a larger project funded by The European Commission. Investigates the marketing attitudes and approaches of Bulgarian companies using a mailed questionnaire based on a set of preliminary in‐depth interviews and analyses the...

Privatisation forms an essential part of the progress of Bulgaria towards a free economy. This paper reviews the objectives of privatisation, as exemplified by the UK model, and the conditions necessary for their achievement. It considers the privatisation processes in Bulgaria and their...

Purpose – The purpose of this paper is to investigate the conditions that led to the adoption of the three new industrial service‐pricing strategies, namely skimming pricing (i.e. a high initial price), penetration pricing (i.e. a low initial price), and pricing similar to competitive...

Purpose – The purpose of the present study is to explore the pricing methods that service companies adopt in order to set their prices, along with the service, organizational and environmental characteristics that influence these methods. Design/methodology/approach – To achieve the research...