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Brand Loyalty under the Micros...
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Journal of advertising research
10
Marketing research : a magazine of management and applications
9
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
5
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Measuring and managing brands
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Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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Branding and values
Barnard, Neil
;
Ehrenberg, Andrew
;
Scriven, John
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
6
,
pp. 47-48
Persistent link: https://www.econbiz.de/10006786772
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2
Differentiation or Salience
Ehrenberg, Andrew
;
Barnard, Neil
;
Scriven, John
- In:
Journal of advertising research
37
(
1997
)
6
,
pp. 7-14
Persistent link: https://www.econbiz.de/10006524881
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3
Advertising and Price
Ehrenberg, Andrew
;
Scriven, John
;
Barnard, Neil
- In:
Journal of advertising research
37
(
1997
)
3
,
pp. 27-36
Persistent link: https://www.econbiz.de/10006526577
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4
Justifying our advertising budgets
Ehrenberg, Andrew
;
Barnard, Neil
;
Scriven, John
- In:
Marketing and research today : the journal of the …
25
(
1997
)
1
,
pp. 38-44
Persistent link: https://www.econbiz.de/10006397071
Saved in:
5
Brand loyalty: now you see it, now you don't
Scriven, John
;
Ehrenberg, Andrew
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10006407879
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6
Marketing Insights - Is Coke Always Less Price-Sensitive Than Pepsi?
Scriven, John
;
Ehrenberg, Andrew
- In:
Marketing research : a magazine of management and …
14
(
2002
)
4
,
pp. 40-43
Persistent link: https://www.econbiz.de/10007107214
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7
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
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8
The competitive landscape for leisure : why wide appeal matters
Scriven, John
;
Pérez-Bustamante Yábar, Diana
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011300233
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9
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
10
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
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