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The role of attention in mediating the effect of advertising on attribute importance

MacKenzie, Scott B. - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 174-195

Persistent link: https://www.econbiz.de/10001018732

The dangers of poor construct conceptualization

MacKenzie, Scott B. - 2007

Persistent link: https://www.econbiz.de/10003540254

Modeling the Determinants and Effects of Creativity in Advertising

Smith, Robert E.; MacKenzie, Scott B.; Yang, Xiaojing; … - In: Marketing Science 26 (2007) 6, pp. 819-833

Consumer perceptions of advertising creativity are investigated in a series of studies beginning with scale development and ending with comprehensive model testing. Results demonstrate that perceptions of ad creativity are determined by the interaction between divergence and relevance, and that...

Persistent link: https://www.econbiz.de/10008787583

Organizational citizenship behavior and objective productivity as determinants of managerial evaluations of salespersons' performance

MacKenzie, Scott B.; Podsakoff, Philip M.; Fetter, Richard - In: Organizational Behavior and Human Decision Processes 50 (1991) 1, pp. 123-150

Persistent link: https://www.econbiz.de/10005348413

Relationships between leader reward and punishment behavior and subordinate attitudes, perceptions, and behaviors: A meta-analytic review of existing and new research

Podsakoff, Philip M.; Bommer, William H.; Podsakoff, … - In: Organizational Behavior and Human Decision Processes 99 (2006) 2, pp. 113-142

Persistent link: https://www.econbiz.de/10005348509

Do Substitutes for Leadership Really Substitute for Leadership? An Empirical Examination of Kerr and Jermier's Situational Leadership Model

Podsakoff, Philip M.; Niehoff, Brian P.; MacKenzie, Scott B. - In: Organizational Behavior and Human Decision Processes 54 (1993) 1, pp. 1-44

Persistent link: https://www.econbiz.de/10005197256

A structural equations analysis of the impact of price promotions on store performance

Walters, Rockney G. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 51-63

Persistent link: https://www.econbiz.de/10001044061

The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations

MacKenzie, Scott B. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 130-143

Persistent link: https://www.econbiz.de/10001011978

Recommendations for creating better concept definitions in the organizational, behavioral, and social sciences

Podsakoff, Philip M.; MacKenzie, Scott B.; Podsakoff, … - In: Organizational research methods : ORM 19 (2016) 2, pp. 159-203

Persistent link: https://www.econbiz.de/10011458783

Observation versus perception in the conceptualization and measurement of participation equality in computer‐mediated communication

Mejias, Roberto J.; Reinig, Bruce A.; Dennis, Alan; … - In: Decision sciences : DS 49 (2018) 4, pp. 593-624

Persistent link: https://www.econbiz.de/10012008387