Babakus, Emin; Eroglu, Sevgin; Yavas, Ugur - In: Journal of Services Marketing 18 (2004) 6, pp. 462-470
The study proposes and tests a model of consumer bank choice behavior in a south eastern city in the USA, based on the economics of information theory. The model expands the domain of inquiry beyond the initial level attributes to the first‐order latent construct and the second‐order...