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Consumer ethnocentrism : construction and validation of the CETSCALE
Shimp, Terence A. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10001029634
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Brand origin recognition accuracy: its antecedents and consumers#8217 cognitive limitations
Samiee, Saeed; Shimp, Terence A.; Sharma, Subhash - In: Journal of international business studies : JIBS ; a … 36 (2005) 4, pp. 379-397
Persistent link: https://www.econbiz.de/10005880732
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Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10000617439
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Integrated marketing communications in advertising and promotion
Shimp, Terence A. - 2010 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003817018
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Promotion management and marketing communications
Shimp, Terence A. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004090458
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Promotion management & marketing communications
Shimp, Terence A. - 1993 - 3. ed.
Persistent link: https://www.econbiz.de/10004192438
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10004351529
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Advertising, promotion, & supplemental aspects of integrated marketing communications
Shimp, Terence A. - 2003 - 6. ed.
Persistent link: https://www.econbiz.de/10004714230
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Integrated marketing communications in advertising and promotion
Shimp, Terence A. - 2007 - 7. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004869108