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A Magazine Taxonomy Based on C...
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Subject
All
Consumer behaviour
21
Konsumentenverhalten
21
Data protection
15
Datenschutz
15
Social Web
12
Social web
12
Internet marketing
11
Online-Marketing
11
USA
8
United States
8
Internet
6
Marketing management
6
Marketingmanagement
6
Social media
6
Beziehungsmarketing
5
Facebook
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Advertising
4
Brand management
4
Markenführung
4
Privacy
4
Brand
3
Consumer protection
3
Customer experience
3
Data security
3
Datensicherheit
3
Decision
3
Entscheidung
3
Markenartikel
3
Marketing communications
3
Product design
3
Produktgestaltung
3
Twitter
3
Advertising effects
2
Age group
2
Aging population
2
Alternde Bevölkerung
2
Altersgruppe
2
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Online availability
All
Undetermined
34
Type of publication
All
Article
81
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Aufsatz im Buch
4
Book section
4
research-article
4
Aufsatzsammlung
1
review-article
1
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Language
All
English
63
Undetermined
23
Author
All
Milne, George R.
81
Bahl, Shalini
12
Labrecque, Lauren I.
10
Swani, Kunal
8
Rohm, Andrew J.
7
Mason, Charlotte H.
5
Miller, Elizabeth G.
5
Peltier, James
5
Rohm, Andrew
5
Brown, Brian P.
4
Markos, Ereni
4
Walker, Kristen L.
4
Gabisch, Jason A.
3
LABRECQUE, LAUREN I.
3
MILNE, GEORGE R.
3
Pettinico, George
3
Phelps, Joseph E.
3
Ross, Spencer M.
3
Weinberg, Bruce D.
3
Yuksel, Mujde
3
Agogo, David
2
Barrett, Jennifer T.
2
Boza, María-Eugenia
2
Brashear, Thomas G.
2
Dahl, Andrew J.
2
Gooding-Williams, Sara
2
Iyer, Easwar S.
2
Kaplan, Begum
2
Kashyap, Vishal
2
PELTIER, JAMES W.
2
PHELPS, JOSEPH E.
2
Patrick, Vanessa M.
2
Peltier, James W.
2
R. Milne, George
2
Schewe, Charles D.
2
Zanjani, Shabnam H. A.
2
Aaron Gabisch, Jason
1
Adler, Robert
1
Andonova, Yana G.
1
Assaf, A. Georges
1
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Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of business research : JBR
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of Consumer Affairs
4
Report / Marketing Science Institute
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Consumer Marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
Handbook of niche marketing : principles and practice
2
Health marketing quarterly
2
Journal of Business Research
2
Journal of Research in Interactive Marketing
2
Journal of marketing education : JME
2
Journal of public policy & marketing
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
Handbook of qualitative research methods in marketing
1
International Journal of Pharmaceutical and Healthcare Marketing
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of marketing
1
Marketing and humanity : discourses in the real world
1
Marketing letters : a journal of research in marketing
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Sport management review
1
The journal of business & industrial marketing
1
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Source
All
ECONIS (ZBW)
52
OLC EcoSci
20
Other ZBW resources
10
RePEc
4
Showing
21
-
30
of
86
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date (newest first)
date (oldest first)
21
Exciting red and competent blue : the importance of color in marketing
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 711-727
Persistent link: https://www.econbiz.de/10009621879
Saved in:
22
The marketers' prismatic palette : a review of color research and future directions
Labrecque, Lauren I.
;
Patrick, Vanessa M.
;
Milne, George R.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10009716189
Saved in:
23
Assessing the impact of gasoline sales-below-cost laws on retail price and market structure : implications for consumer welfare
Peltier, James
;
Skidmore, Mark
;
Milne, George R.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 239-254
Persistent link: https://www.econbiz.de/10010228556
Saved in:
24
Mindfulness : a long-term solution for mindless eating by college students
Bahl, Shalini
;
Milne, George R.
;
Ross, Spencer M.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10010228567
Saved in:
25
The impact of compensation on information ownership and privacy control
Gabisch, Jason Aaron
;
Milne, George R.
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10010254015
Saved in:
26
Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
Saved in:
27
Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.
;
Milne, George R.
;
Miller, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011552504
Saved in:
28
Time benders : a model of subjective aging in aging adults
Agogo, David
;
Milne, George R.
;
Schewe, Charles D.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 383-398
Persistent link: https://www.econbiz.de/10010472666
Saved in:
29
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
30
Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Online consumer behavior : theory and research in …
,
(pp. 157-182)
.
2012
Persistent link: https://www.econbiz.de/10009567795
Saved in:
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