Lan, Yanfei; Lu, Pingping; Pan, Chen; Kar, Sarmajit; … - In: Journal of management science and engineering 7 (2022) 2, pp. 243-265
With the development of e-commerce, manufacturers have opportunities to sell products to consumers through direct channels in addition to independent retailers. Although manufacturers’ encroachment upon the retailing market of traditional goods has been extensively studied, there is a lack of...
