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The Case for Better Measurement and Reporting of Marketing Performance

Herremans, Irene M.; Ryans Jr, John K. - In: Business horizons 38 (1995) 5, pp. 51-60

Persistent link: https://www.econbiz.de/10006213208

Linking advertising and brand value

Herremans, Irene M.; Ryans, John Jr.; Aggarwal, Raj - In: Business Horizons 43 (2000) 3, pp. 19-26

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Sustainability performance and reporting

Herremans, Irene M. - 2020 - First edition

Cover -- Title page -- Copyright -- Contents -- Acknowledgments -- Introduction -- 1 The Concept of Sustainability -- 2 The Concept of Sustainability Reporting -- 3 Sustainability at the Organization Level -- 4 Management Systems for Sustainability -- 5 Indicators to Report Performance -- 6...

Persistent link: https://www.econbiz.de/10012691484

ARTICLES - Process Standardization across Intra and Inter-cultural Relationships

Griffith, David A.; Hu, Michael Y.; Ryans Jr, John K. - In: Journal of international business studies : JIBS ; a … 31 (2000) 2, pp. 303-324

Persistent link: https://www.econbiz.de/10005895815

US Foreign Direct Investment in India: Emerging Trends in MNC Entry Strategies

Chandrasekaran, Aruna; Ryans jr, John K. - In: The international executive 38 (1996) 5, pp. 599-612

Persistent link: https://www.econbiz.de/10007325003

Employing Standardized Promotion Strategies in Mexico: The Impact of Language and Cultural Differences

Ueltschy, Linda C.; Ryans Jr, John K. - In: The international executive 39 (1997) 4, pp. 479-496

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Profiling Exporting and Nonexporting Service Firms: Critical Differences to Decision-Makers - What key characteristics differentiate exporting from nonexporting domestic based firm...

White, D.Steven; Griffith, David A.; Ryans Jr, John K. - In: Thunderbird international business review 41 (1999) 2, pp. 195-214

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Measuring export performance in service industries

White, D.Steven; Griffith, David A.; Ryans Jr, John K. - In: International marketing review 15 (1998) 2-3, pp. 188-204

Persistent link: https://www.econbiz.de/10006306027

Organizing Global Communications to Minimize Private Spill-over Damage to Brand Eequity

Griffith, David A.; Ryans Jr, John K. - In: Journal of world business : JWB 32 (1997) 3, pp. 189-202

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Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging

Griffith, David A.; Chandra, Aruna; Ryans Jr, John K. - In: Journal of international marketing 11 (2003) 3, pp. 30-47

Persistent link: https://www.econbiz.de/10007232061

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