Using the chocolate industry as a case in point, the authors show how to analyze and take advantage of industry factors that either propel or weaken the trend toward globalization.

Contents -- Acknowledgments -- 1 China's Drive for Innovation -- 2 How Chinese Companies Innovate -- 3 What is Different About Chinese Innovation? -- 4 Multinational Corporations' Innovation in China -- 5 How Multinational Corporations Can Organize For Innovation in China -- 6 Open Innovation in...

Introduction: China's emerging innovators -- Pioneers: giants from the East -- Hidden champions: unknown global market leaders -- Underdogs: technology ventures under the radar -- Change makers: nextgen entrepreneurs -- The Chinese innovators' way -- China's innovators going global -- China's...

Acknowledgments -- China's drive for innovation -- How chinese companies innovate -- What's different about Chinese innovation? -- How multinational companies innovate in China (with Dominique Jolly) -- How multinationals can organize for innovation in China -- Open innovation in China (with...