Offering testimonials from a range of sources, we assert that managers’ book programs benefit participants and their organizations. Managers gain sophistication through such programs, and by sharing what they learn via one-page summaries, they can more easily apply that sophistication. Other...

Managers have long understood the rationale for investing in new products. Now, however, they face an even more compelling need: to invest in targeting new markets, specifically those in less developed countries (LDCs). The argument presented in this article, for initiating or increasing...

Because federal law protects an employee's right to religious accommodation, managers cannot ignore the issue of religious diversity. The matter is far broader than simple legal compliance, though. Certainly, managers need to better understand the laws protecting employees’ rights for...

Purpose The purpose of this paper is to explore a contributing factor – communication – within a team as well as with a client. Organizations that rely on key account teams for strategy implementation may find their “best laid plans” thwarted by communication problems associated with...

The disadvantaged competitor in a declining industry is exemplified by the small, private liberal arts college. Thus, marketing successes among such colleges are the exception — and worth examining. The author concludes from an informal study that those who succeed do so by using a “focus”...