Throughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifetime Value concept are analysed. Customer Lifetime...

In this article, we want to report on evolutions in distribution and distribution research in Belgium. The purpose of the first part is to present some factual data on distribution in Belgium and to report on evolutions since the Second World War.