Bıçakcıoğlu, Nilay; Theoharakis, Vasilis; Tanyeri, … - In: International Marketing Review 37 (2019) 1, pp. 56-75
Purpose: Building upon the insights of the resource-based view and contingency theory, the purpose of this paper is to investigate the boundary conditions of green business strategy on the export financial performance of firms from an emerging economy. Design/methodology/approach: A...