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Lieferantenmanagement
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Sharma, Arun
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Grewal, Dhruv
19
Levy, Michael
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ECONIS (ZBW)
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1
The survival of internet-based B2B exchanges : the critical role of relationships
Pillai, Kishore Gopalakrishna
;
Sharma, Arun
- In:
Customer relationship management in electronic markets
,
(pp. 51-65)
.
2003
Persistent link: https://www.econbiz.de/10002410937
Saved in:
2
The impact of transactional and relational strategies in business markets: An agenda for inquiry
Sharma, Arun
;
Pillai, Kishore Gopalakrishna
- In:
Industrial marketing management : the international …
32
(
2003
)
8
,
pp. 623-626
Persistent link: https://www.econbiz.de/10006251102
Saved in:
3
Networks and competitive advantage : a synthesis and extension
Pillai, Kishore Gopalakrishna
-
2009
Persistent link: https://www.econbiz.de/10003837001
Saved in:
4
Managers' perceptual errors revisited : the role of knowledge calibration
Pillai, Kishore Gopalakrishna
- In:
British journal of management : BJM
21
(
2010
)
2
,
pp. 299-312
Persistent link: https://www.econbiz.de/10003980443
Saved in:
5
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
Saved in:
6
A firm's capability to calibrate supply chain knowledge : antecedents and consequences
Pillai, Kishore Gopalakrishna
;
Min, S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1365-1375
Persistent link: https://www.econbiz.de/10008807112
Saved in:
7
Calibration of consumer knowledge of the web
Pillai, Kishore Gopalakrishna
;
Hofacker, Charles
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 254-267
Persistent link: https://www.econbiz.de/10003562043
Saved in:
8
Print advertising : type size effects
Pillai, Kishore Gopalakrishna
;
Katsikeas, Constantine S.
; …
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 865-868
Persistent link: https://www.econbiz.de/10009552424
Saved in:
9
Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna
;
Brusco, Michael J.
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
Saved in:
10
Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
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