Research on multimarket contact and firm performance has produced mixed results. To reconcile this discrepancy, we theorize how varying levels of multimarket contact may generate mutual forbearance that influences firm performance. We also examine how strategic alliances moderate the...

Past research has been relatively silent on factors contributing to an organization's decision to abandon its practices or strategies. To close this gap, we draw upon theories of interorganizational learning and multipoint competition to examine location abandonment by multiunit banks in New...