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This study examines the empirical link between marketing capabilities (product capability, pricing capability, distribution capability and promotion capability) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical...
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The Handbook of Islamic Banking comprises 25 studies by leading international experts on Islamic banking and finance specially commissioned to analyse the various debates and the current state of play in the field. This comprehensive Handbook provides a succinct analysis of the workings of...
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This article provides a review of Lebanese entrepreneurial business practices since the 1920s. The characteristics of Lebanese culture are covered with special reference to the value systems inherent within Lebanese management practices. The historical development of Lebanese business in the...
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Purpose: Previous research has posited country image to operate at two levels: the country’s macro image, based on general politico-economic descriptors of the country, and the country’s micro image, based on perceptions of products from the country. The purpose of this paper is to further...
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